Category

2D Animation

Contribution

Art Direction, Storyboarding, Moodboarding, Graphic Design, Illustrations, Styleframes, Animatics, Animation

Category

2D Animation

Contribution

Art Direction, Storyboarding, Moodboarding, Graphic Design, Illustrations, Styleframes, Animatics, Animation

Client

TikTok

Agency

Ajax Creative

Date

Feb 2020

Industry

Social Media / Tech

Timeline

1.5 Months

Absolute centrepiece of the conference.

TikTok is capturing moments most people can't stop watching with technology everyone can experience. Our challenge was creating a dynamic video that fully embodied TikTok's core values and unique brand positioning. We handled everything from original designs to full animations, seamlessly showcasing user-generated content and the new partnership with TheBay. The resulting video became the absolute centerpiece of the conference, serving as a vital pillar for TikTok's major partnerships in the months that followed.