Burst of life to their well-known logo.

Giant Tiger is bringing value to Canadian families with fashion, household items, and grocery essentials. Our challenge was adding a burst of life to their well-known logo while staying true to their established brand guidelines. By utilizing smart 2D animation techniques, we injected depth and excitement into the asset so it thrives on both large-scale productions and small social media feeds. The result gives Giant Tiger a memorable, versatile animation that easily integrates across all future video projects.